People are more effective than cartoons when advertising drugs, study says

University of Georgia| Thu Apr 13 11:01:53 EDT 2017
People are more effective than cartoons when advertising drugs, study says

Athens, Ga. - Advertising tactics, like using celebrities or coupons to promote a product, can influence consumers' purchasing habits. But when the product is a prescription drug, an ad's effectiveness can have significant health implications.

Matthew Perri, a professor of clinical and administrative pharmacy in the University of Georgia's College of Pharmacy, researches the impact of advertising prescription drugs directly to consumers. His latest study, conducted with two former grad....

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